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Business Advertising Ideas
Fax Machine Marketing
With the wide spread
dislike of telemarketers, many home-based and small
business owners are hesitant about using their own phone
for advertising. However, there is another powerful
marketing tool they tend to overlook, their fax machine.
Everyday, flyers,
newsletters, advertisements, and business cards are
constantly being pushed onto customers who have become
resistant to the whole concept, so how do you get them
to take notice of your product or service among
thousands?
Here’s how . . . cut
through the sludge of the common marketing methods and
use your fax machine to climb to the top and land,
literally, right into the hands of paying customers.
Getting Started.
Before you embark on a
frenzied fax marketing plan, you need to know that fax
broadcasting is legal as long as you follow these three
important rules.
Do you have an
established business relationship?
This means that you were given a business's fax number
voluntarily such as through your website, you were given
a business card, or received a letter or email with a
fax number. If a business relinquished their fax number
to you, then they are giving you permission to use their
fax number for further business communications.
Is the fax number
publicly advertised?
If a business has published their fax number in a
directory, in an advertisement, or on a website on the
Internet, then they have agreed to make that number
available for public use. If a business advertises their
fax number in print or on the Internet, then you can
send them unsolicited faxes.
Are you providing a
cost free way for recipients to request removal?
Just like email, you need
to give businesses a way to opt out of receiving your
faxes, and it has to be free. You may want to provide a
toll free fax or phone number for those who want to
contact you to be removed. Setting up an email address
specifically for removals may be another idea.
As long as you follow the
above rules you will avoid legal issues arising from
unsolicited faxing. If you're still unsure or want to
play it safe, do your own research on broadcast fax
laws.
Start Faxing.
It's time you learned how
to market your business using your own fax computer.
With today's technology,
you don't even have to own a fax machine to use this
method of advertising. Instead you can purchase a multi
line fax server from Fax Leads Today.
Once you have access to
your new fax server, you will then need to make a list
of all the businesses in your area, or beyond, who have
a need for your product or service. *Remember,
businesses who have their fax numbers listed in phone
books or on their websites are giving you permission to
use it, and you are allowed to legally send them
unsolicited faxes. We also offer over 6.4 million US and
Canada fax numbers for sale.
Ask yourself these
questions when considering a potential customer:
How can my
product/service benefit them?
Why should they buy
from me?
Are they likely to
buy from me?
Now that you have your
list of businesses complete with fax numbers, it's time
to decide what to send them.
Sale flyer announcing
your specials.
A list of
services/products you offer.
Grand opening flyer.
Business event you
are hosting.
Reveal a new
product/service.
Letter introducing
you and your business.
When you know what you
want to send, make it as professional as possible. Your
fax will be representing your business, so you don’t
want it littered with errors.
Faxing do's and
don'ts:
Do's
Do include your
business name, website, email address, and phone
numbers.
Do include
information to businesses on how they can be taken
off your fax list. You don't want to be harassing
businesses, so if they do not want to receive faxes
from you, have them send you an email, call you, or
simply return your fax.
Do make it short and
sweet. Get right to the point in your fax, business
owners are not going to be interested in reading
pages and pages of information.
Do use automatic
response words, such as Now, You, Attention, At
Last, New, First, Exclusive, etc. You can learn more
about writing to sell through the Internet or by
obtaining the ebook, make your words sell by Ken
Evoy, M.D. and Joe Robson.
Don'ts
Don't go overboard on
images. This can cause your reader to be
overwhelmed.
Don't use a cover
letter unless you know it will cause the reader to
read the rest of your fax. If they read the cover
letter and realize it's an ad, they may just press
the stop button on their machine to stop it from
coming in, or throw all the pages into the trash
without reading them.
Don’t send more
then one fax a month. If you start faxing businesses
every time you have something you want them to see,
they may get angry at the constant interruptions to
their work and phone line, not to mention the use of
paper and ink to receive your faxes. This could boil
down to lost sales and a bad reputation.
Don't use fancy
fonts. You want your fax to be readable, so use an
Arial, Times New Roman, or Courier New font and make
sure it is large enough so that people won't have to
squint to read it. The easier you make it for the
reader, the better chance you have of them reading
the entire thing.
Tips for getting sales
through faxing:
Make your entire fax,
one page. Use spacing, and layout your page so that
it can be skimmed, yet understood.
Create an exclusive
fax list by offering businesses that signup free
samples, special deals and discounts. By signing up
for free, they are giving you permission to send
them faxes, receive mailings, email, and whatever
else you want to send.
If you decide to have an
exclusive list, make sure that whatever you offer is
worthwhile to the members. Go a step further and send
out welcome packets to your members. Include a thank-you
letter, samples, a coupon or additional discount, a pen
or magnet with your business information on it, and
include a stack of business cards for them to hand out
to fellow business owners or friends. Tip: Write a
discount on the back of your business cards, and tell
them how they can signup for your free exclusive
membership.
Offer special
incentives to the businesses that receive your
faxes. Such as buy one, get one free. With those
kinds of deals, other businesses are bound to hear
about them and request to be added to your fax list.
Include a discount
coupon on the bottom of your fax and instruct them
to send in the flyer or bring it in to claim their
discount. This is also a great way to track how many
sales you received through the fax.
The majority of
businesses today own a fax machine, so if you're not
taking advantage of this method you could be losing
sales. If you do it right, you can gain an edge on your
competition by getting to your customers instantly
through faxing.
Happy faxing!
Call Bob Now!
(954)
770-8313
Add Live Support To Your Web Site Just $15.00 Per Month Click
Here!
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